Srinivas Prasad is an Associate Professor in the Department of Decision Sciences at the School of Business, The George Washington University. His primary research interests are in developing data and model driven decision tools in a cross-section of problem domains, guided by the theme of “Better Decisions through Better Models”. Some of his recent work has focused on the applications of Multiple Objective Models in Finance and Operations, and of Bayesian Networks in Marketing Analytics. His work has been published in journals such as Management Science, Networks, European Journal of Operational Research, among others. He also directed the new MS in Business Analytics program that was launched in the Fall of 2013.