Faculty Research Areas

• Advertising, Marketing Communications
• Attitudes Toward Ad, Brand, Advertiser
• Big Data
• Bio medical marketing
• Branding
• Computational approaches (machine learning and NLP methods) for understanding consumer-smart object experience from IoT interaction data;
• Consumer and smart object experience of AI using an assemblage theory and object-oriented ontology perspectives
• Country/ Regional Branding
• (...more)
• Cross-cultural Studies and Sustainable Development
• Digital Goods
• Digital Marketing
• Global/ International Marketing
• Globalization and Country of Origin Effects
• Obesity
• Online Consumer Behavior
• Online consumer behavior and digital marketing strategy
• Self-extension and self-expansion theories of consumers' relationships with objects
• Social Media
• Strategic Brand Management
• (less)