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Lynda M Maddox Faculty Member

Positions

Lynda M. Maddox is a Professor of Marketing and Advertising at The George Washington University. Her expertise includes marketing, advertising, consumer behavior, traditional and Internet market research, and focus group moderation and training. In addition to teaching at GW, Lynda frequently teaches abroad in Thailand, Sweden, and France. Dr. Maddox has published in numerous professional and scholarly journals, including The Journal of Advertising Research, The Journal of Pharmaceutical Marketing, The Journal of Product and Brand Management, Journalism Quarterly, International Marketing Review, Business Journal, Current Issues and Research in Advertising, and Marketing News. Dr. Maddox has appeared on CNN, Good Morning America, Fox Morning News, and on NBC News talking about her expertise in marketing and advertising. She was also been quoted in the USA Today, The Christian Science Monitor, Investor¹s Business Daily, The Washington Post and other state and local publications. She also was awarded a GW/NIH grant for working on bio-specimen resource marketing in 2020. Dr. Maddox is also a past chair of the academic division of the American Advertising Federation and served on the academic committee for many years. She is a career-long advocate and participant in AAF’s National Student Advertising Competition, having participated as a student and then as faculty advisor at GW. Her team won the National Student Advertising Competition in 1998. She is also a member of the American Marketing Association and the American Academy of Advertising. Dr. Maddox has spoken at national and international professional and academic conferences including AAA, AMA, ARF, and the Academy of Marketing Science. Lynda serves as a consultant to a variety of domestic and international clients and pro bono for The Gregorian University in Rome. She has been listed in Who's Who in Advertising, and Who's Who in the East and is a member of the business honorary society, Beta Gamma Sigma and the journalism honorary Sigma Delta Chi. Lynda holds a bachelor's and master's degree from The Pennsylvania State University and a doctorate from Southern Illinois University. In 2013, she was honored with the Distinguished Advertising Educator Award from the American Advertising Federation.

Research Areas

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