publication venue for

• Marketing Physical Activity? Exploring the Role of Brand Resonance in Health Promotion 2021
• A Prospective Examination of the Effect of Media on Climate Change Related Thoughts and Behaviors 2020
• The Mediating Effect of Adelante Brand Equity on Latino Immigrant Positive Youth Development Outcomes 2018
• The mediating effect of Adelante brand equity on Latino positive youth development outcomes 2018
• The Effects of Gain-, Loss-, and Balanced-Framed Messages for Preventing Indoor Tanning among Young Adult Women 2017
• Formative Research to Design a Promotional Campaign to Increase Drinking Water among Central American Latino Youth in an Urban Area 2017
• Design and Feasibility Testing of the truth FinishIt tobacco countermarketing brand equity scale 2016
• Career Paths of Recipients of a Master's Degree in Health Communication: Understanding Employment Opportunities, Responsibilities, and Choices 2016
• Victor and Erika Webisodes for the Adelante Brand: An Innovative Audience Engagement Strategy for Prevention. 2015
• The Effects of Antismoking Messages From Family, School, and Mass Media on Smoking Behavior and Smoking Intention Among Chinese Adolescents 2015
• The 5-4-3-2-1 Go! brand to promote nutrition and physical activity: A case of positive behavior change but negative change in beliefs 2015
• Victor and Erika Webnovela: An Innovative Generation @ Audience Engagement Strategy for Prevention 2015
• Victor and Erika Webisodes for the Adelante Brand: An Innovative Audience Engagement Strategy for Prevention 2015
• Victor and Erika Webvonela: An Innovative Generation @ Audience Engagement Strategy for Prevention. 2014
• Highlighting the C in ICT: Key Communication and Culture Questions in ICT for Health (Editorial) 2014
• Evaluation of the 5-4-3-2-1 Go! obesity prevention brand: Effects on nutrition and physical activity normative beliefs 2014
• Effects of the Above the Influence Brand on Adolescent Drug Use Prevention Beliefs. 2014
• Effects of Media Messages on Parent-Child Sexual Communication 2012
• Efficacy of Child Abuse and Neglect Prevention Campaign Messages: Results from an Online Evaluation of the Florida Winds of Change Campaign 2012
• Health Communication aboutGenetic Detenninism: Targeting Beliefs about Susceptibility and Severity versusEssentialism 2012
• Lessons from a Community-Based mHealth Diabetes Self Management Program: It's not just about the cell phone 2012
• Text2Quit: Results from a pilot test of a personalized, interactive mobile health smoking cessation program 2012
• Influence of the Dietary Supplement Health and Education Act (DSHEA) on consumer beliefs about the safety and effectiveness of dietary supplements 2011
• Efficacy Methods to Evaluate Health Communication and Marketing Campaigns 2009
• Systematic Review of Public Health Branding 2008
• Evaluating the truth® Brand 2005
• News Media Tracking: A Review of Sampling Methodologies 2005
• Social Imagery, Tobacco Independence, and the truth® Campaign 2004
• Mobile health evaluation methods: Opportunities, Challenges and the text4baby Case Study
• Effects of the Above the Influence Brand on Adolescent Drug Use Prevention Beliefs