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Salah S Hassan Faculty Member


Salah S. Hassan (Ph.D., the Ohio State University) is a professor of global marketing and brand management at the GW School of Business (GWSB) and served as department chair for six years (2005–2011). Dr. Hassan spearheaded the development of the Graduate Certificate in Marketing & Brand Management program at GWSB. In the past, Professor Hassan served as the non-resident Fulbright Scholar and founding co-director of an international Executive MBA program funded by the Fulbright Commission with supplemental funding from Friends of the Fulbright Commission and the General Motors Foundation (2002–2007). In 2005, he received an outstanding teaching award from the Academy of Marketing Science. Professor Hassan is an internationally recognized scholar and corporate consultant in global marketing, brand strategy, country of origin effect, destination branding, innovation diffusion, and sustainability marketing. With a track record of nearly 100 published articles in academic journals, conference proceedings, book chapters, monographs, and periodicals. His research appeared in refereed journals such as Journal of Business Research, Journal of Travel Research, Journal of Consumer Marketing, Journal of Product and Brand Management, Journal of Macromarketing, International Journal of Consumer Studies, Journal of Euromarketing, Online Information Review, and International Journal of Bank Marketing. Dr. Hassan was granted the “Literati Network Award for Excellence” by the Journal of Consumer Marketing twice in 2004 and 2013 for two articles on global market segmentation and brand positioning strategies. His published books include Globalization of Consumer Markets, Global Marketing Perspectives & Cases, and an international regional edition of the widely acclaimed Marketing Management by Philip Kotler and Kevin Keller (Pearson Publishing). Dr. Hassan’s opinion has been cited by more than 50 media outlets such as Voice of America, Reuters, Chicago Tribune, Advertising Age, AdWEEK, Campaign, Washingtonian Magazine, Washington Business Journal, Business Monthly, Gulf Marketing Review, and FutureBrand’s Country Branding and the Made-In Report. Professor Hassan has served as the keynote/guest speaker for leading conferences and universities like the World Youth Forum, the PR Narrative Summit, the Branding Thought Leaders Conference, Harvard Business School’s Open Innovations Workshop, Kellogg School of Management’s Global Initiative, the International EMBA program at Georgetown University's McDonough School of Business, State University of Management (Moscow), Bahrain University, University of Puerto Rico, La-Universidad de Los Andes (Colombia), La-Universidad San Ignacio De Loyola (Peru), Griffith University (Australia), Victoria University (Australia), and the American University in Cairo (Egypt). Also, Dr. Hassan consulted for leading organizations such as Destination Canada, Raytheon International, the World Bank, Smithsonian Institution, the U.S. State Department, Institute for Cultural Diplomacy (Germany), Porter/Novelli, the Fulbright Commission, Science & Technology Cooperation (USAID), International Food Institute in Australia, UAE National Council of Tourism & Antiquities, and the Dubai School of Government (in cooperation with the Kennedy School of Government, Harvard University).

Research Areas

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